Elephant Lean

Marketing as Behavioral Science

Elephant Lean helps organizations use primary research, behavioral insight, and marketing strategy to change what people do.

Elephants and their Riders

The name comes from a Jonathan Haidt analogy: If your feelings, your intuitions, your fears, your desires, your gut — all the stuff that makes you act — if that’s like an elephant, your rationale is like an elephant rider; bounded, often reactive, sometimes powerless.

To move people, you have to make the elephant lean.

We help leaders create behavior change

Most marketing tries to persuade the rider. Elephant Lean helps organizations understand the feelings and beliefs, incentives and barriers, context and moments that make action more or less likely.

Services

  • Behavioral marketing strategy
  • Behavioral segmentation and audience research
  • Message and creative strategy
  • Embedded strategic advisory
  • Synthetic audience research and AI-assisted experimentation

Contact

For inquiries: Hello@ElephantLean.com